skoltech.ru — comparison by category
Benchmark scope: Промышленная техника и оборудование. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 62 | 34% |
| Telegram | Yes | 26 | 14% |
| Odnoklassniki | No | 3 | 2% |
| YouTube | No | 2 | 1% |
| Dzen | No | 12 | 6% |
| RUTUBE | No | 19 | 10% |
| Google Play | No | 2 | 1% |
| App Store | No | 1 | 1% |
| RuStore | No | 1 | 1% |
Common gaps: Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore
Metric comparison by platform
VK
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 38 514 | 458 | interskol.ru · 45 960 | 2/62 |
| Publication rate | 2.5 posts/day | 0.32 / day | skoltech.ru · 2.50 / day | 1/29 |
| IR (by views) | 0.50% | 2.42% | spectexexpert.ru · 11.11% | 24/27 |
| LR (by views) | 0.38% | 2.15% | spectexexpert.ru · 11.11% | 24/26 |
| Total VK video views | 6 976 | 550 | xn--80ajwghbbpc3d.xn--p1ai · 981 086 | 7/23 |