sledlosya.ru — comparison by category
Benchmark scope: Освещение. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 73 | 34% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 31 | 14% |
| Odnoklassniki | No | 2 | 1% |
| YouTube | No | 6 | 3% |
| Dzen | Yes | 15 | 7% |
| RUTUBE | No | 13 | 6% |
Common gaps: VK Video , Odnoklassniki , YouTube , RUTUBE
Metric comparison by platform
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 537 | 266 | ciclon.ru · 2 720 | 11/31 |
| Publication rate | 0.36 posts/day | 1.00 / day | ciclon.ru · 4.00 / day | 16/23 |
| TG VR (median) | 42.09% | 35.37% | svetorezerv.ru · 200.00% | 8/23 |
| IR (by views) | 5.97% | 5.46% | sledlosya.ru · 5.97% | 1/4 |
| TG median views | 226 | 144 | artelamp.ru · 793 | 7/23 |
| Telegram positive reactions share | 100.00% | 100.00% | artelamp.ru · 100.00% | 15/22 |
Dzen
5 of 6 above median
Platform page
dzen.ru/id/6464881d4e13b47a9251119f
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 205 | 99 | hitsad.ru · 19 905 | 6/16 |
| Publication rate | 0.18 posts/day | 0.16 / day | hitsad.ru · 0.61 / day | 5/10 |
| Dzen VR (median) | 1.46% | 2.07% | n-con.ru · 44.44% | 6/7 |
| Dzen ER (median) | 0.49% | 0.26% | hdlt.ru · 0.54% | 2/5 |
| IR (by views) | 70.00% | 1.48% | eco-sniper.ru · 85.71% | 2/5 |
| LR (by views) | 60.00% | 1.47% | eco-sniper.ru · 85.71% | 2/5 |