smart-textile.ru — comparison by category
Benchmark scope: Товары для дома. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 65 | 36% |
| Telegram | No | 42 | 23% |
| Odnoklassniki | Yes | 5 | 3% |
| YouTube | No | 4 | 2% |
| Dzen | Yes | 13 | 7% |
| RUTUBE | No | 5 | 3% |
| Threads | No | 1 | 1% |
| Google Play | No | 1 | 1% |
| AppGallery | No | 1 | 1% |
Common gaps: Telegram , YouTube , RUTUBE , Threads , Google Play , AppGallery
Metric comparison by platform
VK
6 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 9 896 | 1 464 | ormatek.com · 117 937 | 10/64 |
| Publication rate | 0.79 posts/day | 0.55 / day | senseville.ru · 1.21 / day | 8/34 |
| IR (by views) | 9.06% | 2.19% | энвио.рф · 22.44% | 4/31 |
| LR (by views) | 7.24% | 2.06% | amelistudio.com · 17.82% | 5/31 |
| Total VK video views | 14 732 | 1 748 | doncotton26.com · 37 802 | 5/22 |
| Total VK video comments | 4 | 4 | энвио.рф · 63 | 5/9 |
Odnoklassniki
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 10 | 10 | perina-peroni.ru · 18 | 5/6 |
| OK likes (period) | 21 | 21 | perina-peroni.ru · 52 | 3/5 |
| OK reposts (period) | 13 | 7 | smart-textile.ru · 13 | 1/2 |
Dzen
6 of 6 above median
Platform page
dzen.ru/id/5f0ea9951cf367354fcefefc
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 677 | 214 | ormatek.com · 2 019 | 5/14 |
| Publication rate | 0.71 posts/day | 0.32 / day | amelistudio.com · 0.86 / day | 3/11 |
| Dzen VR (median) | 3.77% | 3.29% | verinson.ru · 112.65% | 4/8 |
| Dzen ER (median) | 0.15% | 0.15% | postelka37.com · 6.67% | 3/5 |
| IR (by views) | 2.76% | 2.52% | hozyindachi.ru · 11.11% | 3/6 |
| LR (by views) | 2.69% | 2.06% | postelka37.com · 10.96% | 2/5 |