smartagent.ru — comparison by category
Benchmark scope: Агентства недвижимости. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 25 | 42% |
| Telegram | Yes | 17 | 29% |
| Odnoklassniki | Yes | 0 | 0% |
| Dzen | Yes | 7 | 12% |
| RUTUBE | Yes | 3 | 5% |
| Google Play | No | 2 | 3% |
| App Store | No | 1 | 2% |
| RuStore | No | 1 | 2% |
Common gaps: Google Play , App Store , RuStore
Metric comparison by platform
VK
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 2 460 | 1 585 | spb.etagi.net · 82 722 | 11/24 |
| Publication rate | 0.29 posts/day | 0.45 / day | orientir21.com · 1.93 / day | 13/16 |
| IR (by views) | 0.99% | 3.17% | centrestate.ru · 11.69% | 12/15 |
| LR (by views) | 0.74% | 2.61% | centrestate.ru · 11.08% | 12/15 |
| Total VK video views | 383 | 383 | orientir21.com · 9 857 | 6/11 |
Telegram
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 900 | 960 | realty4sale.ru · 35 900 | 6/17 |
| Publication rate | 1.1 posts/day | 1.10 / day | ricci-estate.ru · 4.68 / day | 9/17 |
| TG VR (median) | 13.68% | 14.65% | ros-ned.com · 91.58% | 10/17 |
| TG median views | 260 | 144 | realty4sale.ru · 3 570 | 7/17 |
| Telegram positive reactions share | 100.00% | 100.00% | an-ogrk.ru · 100.00% | 9/16 |
Dzen
3 metrics are leading
Platform page
dzen.ru/id/5c9a53280b19fb2f5ad7a83b
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 699 | 422 | rrealty.me · 1 463 | 4/8 |
| Publication rate | 0.61 posts/day | 0.54 / day | smartagent.ru · 0.61 / day | 1/3 |
| Dzen VR (median) | 0.64% | 287.47% | realty4sale.ru · 574.31% | 2/2 |
| IR (by views) | 0.98% | 0.53% | smartagent.ru · 0.98% | 1/2 |
| LR (by views) | 0.98% | 0.53% | smartagent.ru · 0.98% | 1/2 |
RUTUBE
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 147 | 145 | smartagent.ru · 147 | 1/3 |
| Rutube videos | 83 | 54 | jilfond.ru · 2 284 | 2/4 |
| Total views | 31 | 45 | jilfond.ru · 59 | 2/2 |
| Publication rate | 0.11 videos/day | 0.17 / day | jilfond.ru · 0.23 / day | 2/2 |
| VR (median) | 10.54% | 7.68% | smartagent.ru · 10.54% | 1/2 |