smartcad.ru — comparison by category
Benchmark scope: Кибербезопасность. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 110 | 43% |
| Telegram | Yes | 74 | 29% |
| Odnoklassniki | No | 9 | 4% |
| YouTube | No | 2 | 1% |
| Dzen | Yes | 36 | 14% |
| RUTUBE | Yes | 30 | 12% |
| Google Play | No | 4 | 2% |
| App Store | No | 4 | 2% |
| RuStore | No | 4 | 2% |
| AppGallery | No | 1 | 0% |
Common gaps: Odnoklassniki , YouTube , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 59 | 617 | tkani-expert.ru · 106 538 | 91/110 |
| Publication rate | 0.07 posts/day | 0.25 / day | roof.severstal.com · 2.29 / day | 54/62 |
| IR (by views) | 4.55% | 1.67% | tkani-expert.ru · 20.56% | 11/58 |
| LR (by views) | 4.55% | 1.51% | tkani-expert.ru · 19.01% | 10/57 |
Telegram
5 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 110 | 376 | tkani-expert.ru · 27 100 | 24/74 |
| Publication rate | 0.52 posts/day | 0.52 / day | dekohair.ru · 5.67 / day | 28/53 |
| TG VR (median) | 50.00% | 36.98% | i-mt.net · 240.38% | 21/52 |
| TG median views | 555 | 289 | delta.ru · 3 905 | 18/52 |
| Telegram positive reactions share | 100.00% | 98.12% | 214.фрт.рф · 100.00% | 20/50 |
Dzen
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 31 | 123 | tkani-expert.ru · 10 331 | 25/37 |
RUTUBE
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 362 | 41 | kaspersky.ru · 2 696 | 5/28 |
| Rutube videos | 450 | 134 | roof.severstal.com · 2 605 | 7/30 |
| Total views | 254 | 77 | kaspersky.ru · 2 501 | 4/12 |
| Publication rate | 0.14 videos/day | 0.23 / day | roof.severstal.com · 1.87 / day | 11/12 |
| VR (median) | 14.92% | 28.82% | craftwall.ru · 150.00% | 8/12 |
| Like rate (median) | 1.85% | 3.33% | roof.severstal.com · 12.50% | 6/7 |