smrtour.ru — comparison by category

Brand Overview
Benchmark scope: Туроператоры и турагентства Category compares within the industry, catalog with all brands, platform with brands on the same platform.
Brands in category 15
Metrics ready for comparison 6
Platforms with data 3
Rank by platform count 15/16

Platforms present in category

Platform Present Brands in category Share in category
VK Yes 15 100%
Telegram No 14 93%
Odnoklassniki Yes 3 20%
YouTube No 1 7%
Dzen No 12 80%
RUTUBE No 5 33%
Google Play Yes 4 27%
App Store No 3 20%
RuStore No 3 20%
AppGallery No 2 13%

Common gaps: Telegram , YouTube , Dzen , RUTUBE , App Store , RuStore , AppGallery

Metric comparison by platform

VK

0 of 4 above median Platform page

vk.com/club226930538

Metric Current Median Leader Rank
VK subscribers 5 041 18 600 travel.yandex.ru · 410 186 12/15
Publication rate 0.39 posts/day 0.61 / day travel.yandex.ru · 3.54 / day 12/15
IR (by views) 0.12% 1.28% krugogo.ru · 9.48% 15/15
Total VK video views 94 2 013 travel.yandex.ru · 887 449 14/14