soho.com.ru — comparison by category

Brand Overview

Benchmark scope: Одежда и обувь. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog
Brands in category 678
Metrics ready for comparison 11
Platforms with data 4
Rank by platform count 23/679

Platforms present in category

Platform Present Brands in category Share in category
VK Yes 389 57%
VK Video No 1 0%
Telegram Yes 284 42%
Odnoklassniki No 21 3%
YouTube No 8 1%
Dzen No 48 7%
RUTUBE No 20 3%
Threads No 1 0%
Google Play Yes 30 4%
App Store No 20 3%
RuStore Yes 5 1%
AppGallery No 6 1%

Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , RUTUBE , Threads , App Store , AppGallery

Metric comparison by platform

VK

3 of 4 above median Platform page

vk.com/soho_com_ru

Metric Current Median Leader Rank
VK subscribers 244 3 920 bellavka.ru · 1 008 394 328/377
Publication rate 0.46 posts/day 0.46 / day hawk.ru · 14.32 / day 133/253
IR (by views) 4.26% 1.38% peachrich.com · 84.56% 32/236
LR (by views) 4.26% 1.28% peachrich.com · 74.52% 25/232

Telegram

1 of 5 above median Platform page

t.me/soho_com_ru

Metric Current Median Leader Rank
TG subs 341 1 135 hawk.ru · 282 000 205/280
Publication rate 0.6 posts/day 1.02 / day mazur-hall.ru · 208.79 / day 167/223
TG VR (median) 22.29% 19.62% ispiria.ru · 212.50% 97/222
TG median views 76 316 hawk.ru · 43 100 200/222
Telegram positive reactions share 94.74% 96.89% aisedorashop.ru · 100.00% 119/212

Suggested competitors

beletag.com · 5 shared platforms pompa.ru · 5 shared platforms bellavka.ru · 4 shared platforms forward-sport.ru · 4 shared platforms zolla.com · 4 shared platforms