son.ru — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 14 | 93% |
| VK Video | No | 1 | 7% |
| Telegram | Yes | 15 | 100% |
| Odnoklassniki | No | 1 | 7% |
| YouTube | Yes | 4 | 27% |
| Dzen | No | 12 | 80% |
| RUTUBE | No | 10 | 67% |
| Google Play | No | 6 | 40% |
| App Store | No | 5 | 33% |
| RuStore | No | 4 | 27% |
| AppGallery | No | 2 | 13% |
Common gaps: VK Video , Odnoklassniki , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
1 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 35 870 | 11 981 | khl.ru · 2 026 592 | 2/15 |
Telegram
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 847 | 895 | khl.ru · 278 325 | 9/15 |
YouTube
2 of 3 above median
Platform page
youtube.com/channel/UCJLHUaseaCsWeEAy6aUvg5A
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| YT subs | 1 820 | 981 | partner.market.yandex.ru · 44 100 | 2/4 |
| Videos | 17 | 78 | partner.market.yandex.ru · 510 | 4/4 |
| Total views | 443 626 | 252 474 | partner.market.yandex.ru · 2 003 166 | 2/4 |