sovcombank.ru — comparison by category
Benchmark scope: Банк. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 135 | 38% |
| Telegram | Yes | 90 | 25% |
| Odnoklassniki | Yes | 18 | 5% |
| YouTube | No | 5 | 1% |
| Dzen | No | 33 | 9% |
| RUTUBE | No | 14 | 4% |
| Google Play | No | 20 | 6% |
| App Store | No | 13 | 4% |
| RuStore | Yes | 19 | 5% |
| AppGallery | Yes | 14 | 4% |
Common gaps: YouTube , Dzen , RUTUBE , Google Play , App Store
Metric comparison by platform
VK
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 398 392 | 1 853 | sberbank.ru · 3 319 526 | 4/118 |
| Publication rate | 0.64 posts/day | 0.39 / day | tarocards.ru · 2.71 / day | 23/76 |
| IR (by views) | 1.07% | 1.43% | faktoria-print.ru · 45.78% | 45/72 |
| LR (by views) | 0.96% | 1.16% | faktoria-print.ru · 45.78% | 41/70 |
| Total VK video views | 7 139 | 4 036 | sberbank.ru · 2 061 735 | 17/44 |
| Total VK video comments | 6 | 6 | partners.tinkoff.ru · 1 067 | 12/23 |
Telegram
4 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 47 100 | 1 290 | vtb.ru · 458 000 | 10/81 |
| Publication rate | 1.41 posts/day | 0.76 / day | genevan.ru · 11.00 / day | 17/64 |
| TG VR (median) | 10.98% | 27.10% | cartelye.ru · 136.97% | 59/64 |
| TG median views | 5 170 | 644 | vtb.ru · 163 000 | 15/64 |
| Telegram positive reactions share | 100.00% | 92.49% | beregsol.ru · 100.00% | 11/59 |
Odnoklassniki
1 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 15 | 14 | sberbank.com · 37 | 8/17 |
| OK likes (period) | 42 | 44 | partners.tinkoff.ru · 4 269 | 9/15 |
| OK comments (period) | 2 | 310 | partners.tinkoff.ru · 1 375 | 9/9 |
| OK reposts (period) | 2 | 21 | partners.tinkoff.ru · 161 | 10/12 |
RuStore
3 of 3 above median
Platform page
rustore.ru/catalog/app/ru.sovcombank.investor
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Installs | 200 000 | 90 000 | online.vtb.ru · 30 000 000 | 8/19 |
| Rating | 4.76 | 4.35 | qrpoint.ru · 5 | 3/19 |
| Ratings | 1 842 | 981 | online.vtb.ru · 2 916 787 | 8/19 |
AppGallery
0 of 1 above median
Platform page
appgallery.huawei.com#/app/C104549209
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Installs | 2 284 | 1 874 947 | tinkoff.ru · 156 921 626 | 15/15 |