sparom.ru — comparison by category
Benchmark scope: Дизайн интерьеров и архитектура. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 179 | 49% |
| VK Video | Yes | 3 | 1% |
| Telegram | Yes | 108 | 30% |
| Odnoklassniki | No | 10 | 3% |
| YouTube | No | 6 | 2% |
| Dzen | No | 43 | 12% |
| RUTUBE | No | 36 | 10% |
| Google Play | No | 3 | 1% |
| App Store | No | 1 | 0% |
Common gaps: Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store
Metric comparison by platform
VK
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 8 874 | 683 | dp-m.ru · 106 270 | 17/177 |
| Publication rate | 0.07 posts/day | 0.21 / day | pgsale.ru · 3.96 / day | 90/103 |
| IR (by views) | 0.78% | 2.17% | listivetka.ru · 16.67% | 87/99 |
| LR (by views) | 0.78% | 2.06% | listivetka.ru · 16.67% | 78/98 |
| Total VK video views | 130 | 829 | dp-m.ru · 269 531 | 42/59 |
VK Video
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 8 874 | 5 007 | dp-m.ru · 106 270 | 2/4 |
| VK videos | 2 | 8 | dp-m.ru · 15 | 2/2 |
| Total VK video views | 130 | 134 830 | dp-m.ru · 269 531 | 2/2 |
| VK video post frequency | 0.1 videos/day | 0.34 / day | dp-m.ru · 0.59 / day | 2/2 |
| VK video VR (median) | 0.73% | 9.74% | dp-m.ru · 18.75% | 2/2 |
Telegram
0 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 48 | 252 | weddingpost.ru · 375 000 | 93/107 |