spbu.ru — comparison by category
Benchmark scope: Школьное образование. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 157 | 55% |
| VK Video | No | 5 | 2% |
| Telegram | Yes | 94 | 33% |
| Odnoklassniki | No | 3 | 1% |
| YouTube | No | 17 | 6% |
| Dzen | Yes | 24 | 8% |
| RUTUBE | Yes | 17 | 6% |
| Threads | No | 1 | 0% |
| Google Play | No | 11 | 4% |
| App Store | No | 9 | 3% |
| RuStore | No | 7 | 2% |
| AppGallery | No | 3 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , Threads , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
Dzen
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 32 | 991 | online.schoolattestation.ru · 36 250 | 22/24 |
| Publication rate | 2.86 posts/day | 0.43 / day | spbu.ru · 2.86 / day | 1/15 |
| Dzen VR (median) | 3.12% | 0.86% | twogeo.ru · 25.00% | 2/12 |
| IR (by views) | 16.67% | 3.57% | twogeo.ru · 100.00% | 3/11 |
| LR (by views) | 16.67% | 3.57% | twogeo.ru · 100.00% | 3/11 |