spbume.ru — comparison by category

Brand Overview

Benchmark scope: Высшее образование. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 229

Metrics ready for comparison 16

Platforms with data 4

Rank by platform count 15/230

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	115	50%
VK Video	No	1	0%
Telegram	Yes	85	37%
Odnoklassniki	Yes	14	6%
YouTube	No	4	2%
Dzen	No	24	10%
RUTUBE	Yes	20	9%
Google Play	No	4	2%
App Store	No	6	3%
RuStore	No	2	1%
AppGallery	No	3	1%

Common gaps: VK Video , YouTube , Dzen , Google Play , App Store , RuStore , AppGallery

3 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	16 389	3 231	ska.ru · 417 404	18/105
Publication rate	0.64 posts/day	0.50 / day	ska.ru · 9.68 / day	32/79
IR (by views)	1.17%	1.67%	danceology.ru · 42.14%	53/75
LR (by views)	1.05%	1.57%	danceology.ru · 30.75%	50/72
Total VK video views	2 032	1 536	dveri-academy.ru · 664 379	23/50

3 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	2 720	1 454	ska.ru · 53 300	33/82
Publication rate	14 posts/day	1.05 / day	ska.ru · 20.00 / day	2/72
TG VR (median)	16.10%	25.97%	kcid.ru · 145.17%	51/71
TG median views	438	399	mi.university · 5 406	34/71
Telegram positive reactions share	75.00%	95.65%	akademiyaotkritiy.ru · 100.00%	65/71

0 of 1 above median Platform page

Metric	Current	Median	Leader	Rank
OK posts (period)	5	11	ska.ru · 42	10/15

1 metrics are leading Platform page

Metric	Current	Median	Leader	Rank
Rutube subs	29	92	metamodern.ru · 3 184	14/20
Rutube videos	172	186	metamodern.ru · 2 066	12/20
Total views	157	141	guu.ru · 20 501	4/8
Publication rate	0.12 videos/day	0.46 / day	sevsu.ru · 6.04 / day	8/8
VR (median)	196.55%	4.92%	spbume.ru · 196.55%	1/8