splav.ru — comparison by category
Benchmark scope: Одежда и обувь. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 389 | 57% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 284 | 42% |
| Odnoklassniki | No | 21 | 3% |
| YouTube | No | 8 | 1% |
| Dzen | Yes | 47 | 7% |
| RUTUBE | No | 20 | 3% |
| Threads | No | 1 | 0% |
| Google Play | No | 31 | 5% |
| App Store | No | 20 | 3% |
| RuStore | No | 6 | 1% |
| AppGallery | No | 6 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , RUTUBE , Threads , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 106 155 | 3 920 | bellavka.ru · 1 008 394 | 9/377 |
| Publication rate | 0.89 posts/day | 0.46 / day | hawk.ru · 14.32 / day | 74/253 |
| IR (by views) | 0.94% | 1.38% | peachrich.com · 84.56% | 141/236 |
| LR (by views) | 0.71% | 1.28% | peachrich.com · 74.52% | 154/232 |
| Total VK video views | 34 117 | 3 081 | hawk.ru · 2 462 476 | 25/175 |
| Total VK video comments | 59 | 7 | elny.ru · 3 221 | 9/79 |
Dzen
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 196 | 462 | latrenda.ru · 77 079 | 32/47 |
| Publication rate | 0.57 posts/day | 0.25 / day | dinomama.ru · 2.29 / day | 6/25 |
| Dzen VR (median) | 0.77% | 6.40% | bulakhwear.ru · 482.02% | 17/24 |
| IR (by views) | 15.62% | 3.47% | silverspoon.online · 200.00% | 6/21 |
| LR (by views) | 15.62% | 3.47% | silverspoon.online · 200.00% | 6/21 |