spochinom.ru — comparison by category
Benchmark scope: Стройка и ремонт. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | No | 155 | 30% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 67 | 13% |
| Odnoklassniki | Yes | 6 | 1% |
| YouTube | No | 6 | 1% |
| Dzen | Yes | 26 | 5% |
| RUTUBE | No | 22 | 4% |
| Google Play | No | 4 | 1% |
| App Store | No | 3 | 1% |
Common gaps: VK , VK Video , YouTube , RUTUBE , Google Play , App Store
Metric comparison by platform
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 2 430 | 228 | izburg.ru · 9 290 | 6/68 |
| Publication rate | 0.45 posts/day | 0.56 / day | keramzit-serpuhov.ru · 6.19 / day | 36/50 |
| TG VR (median) | 27.33% | 43.19% | remont-pushkino.org · 295.45% | 38/50 |
| TG median views | 664 | 133 | mavis.ru · 1 510 | 6/50 |
| Telegram positive reactions share | 97.92% | 100.00% | aistgroupsochi.ru · 100.00% | 33/47 |
Odnoklassniki
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 10 | 10 | membrannayakrovlya.ru · 21 | 4/7 |
| OK likes (period) | 18 | 6 | spochinom.ru · 18 | 1/5 |
| OK reposts (period) | 1 | 1 | membrannayakrovlya.ru · 1 | 2/2 |
Dzen
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 1 848 | 146 | izburg.ru · 5 123 | 3/27 |
| Publication rate | 0.14 posts/day | 0.25 / day | keramzit-serpuhov.ru · 1.36 / day | 8/11 |
| Dzen VR (median) | 0.68% | 8.27% | essp.ru · 70.67% | 9/10 |
| IR (by views) | 3.70% | 1.51% | keramzit-serpuhov.ru · 151.61% | 2/6 |
| LR (by views) | 3.70% | 1.51% | keramzit-serpuhov.ru · 151.61% | 2/6 |