sravni.ru — comparison by category

Brand Overview

Benchmark scope: Банк. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 357

Metrics ready for comparison 17

Platforms with data 4

Rank by platform count 25/358

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	135	38%
Telegram	Yes	90	25%
Odnoklassniki	No	19	5%
YouTube	No	5	1%
Dzen	Yes	32	9%
RUTUBE	No	14	4%
Google Play	No	20	6%
App Store	Yes	12	3%
RuStore	No	20	6%
AppGallery	No	15	4%

Common gaps: Odnoklassniki , YouTube , RUTUBE , Google Play , RuStore , AppGallery

2 of 4 above median Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	31 533	1 853	sberbank.ru · 3 319 526	21/118
Publication rate	0.54 posts/day	0.39 / day	tarocards.ru · 2.71 / day	26/76
IR (by views)	0.36%	1.43%	faktoria-print.ru · 45.78%	58/72
LR (by views)	0.29%	1.16%	faktoria-print.ru · 45.78%	57/70

5 of 6 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	7 420	1 290	vtb.ru · 458 000	20/81
Publication rate	1.26 posts/day	0.76 / day	genevan.ru · 11.00 / day	20/64
TG VR (median)	30.86%	27.10%	cartelye.ru · 136.97%	27/64
IR (by views)	1.25%	1.17%	pizzasushiwok.ru · 6.95%	8/16
TG median views	2 290	644	vtb.ru · 163 000	17/64
Telegram positive reactions share	58.40%	92.49%	beregsol.ru · 100.00%	55/59

1 metrics are leading Platform page

Metric	Current	Median	Leader	Rank
Dzen subs	80 765	648	banki.ru · 219 668	3/33
Publication rate	7.11 posts/day	0.14 / day	sravni.ru · 7.11 / day	1/16
Dzen VR (median)	0.03%	0.92%	hyggeland.ru · 308.24%	14/14
IR (by views)	1.25%	3.32%	gdpquadrat.com · 100.00%	12/14
LR (by views)	0.64%	3.17%	gdpquadrat.com · 100.00%	12/14

2 of 2 above median Platform page

Metric	Current	Median	Leader	Rank
Rating	4.7	4.7	myqrcards.com · 5	6/13
Ratings	26 312	331	bank.yandex.ru · 73 636	2/13