ssenord.ru — comparison by category
Benchmark scope: Онлайн-образование. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 417 | 65% |
| VK Video | No | 7 | 1% |
| Telegram | Yes | 289 | 45% |
| Odnoklassniki | No | 19 | 3% |
| YouTube | No | 29 | 4% |
| Dzen | No | 64 | 10% |
| RUTUBE | No | 43 | 7% |
| Threads | No | 1 | 0% |
| Google Play | No | 19 | 3% |
| App Store | No | 19 | 3% |
| RuStore | No | 6 | 1% |
| AppGallery | No | 3 | 0% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , RUTUBE , Threads , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 1 210 | 2 095 | skillbox.com · 428 653 | 227/378 |
| Publication rate | 0.61 posts/day | 0.43 / day | yudaevschool.ru · 11.50 / day | 109/277 |
| IR (by views) | 7.34% | 2.26% | neyrons.com · 95.07% | 30/258 |
| LR (by views) | 6.88% | 1.88% | neyrons.com · 71.15% | 27/254 |
| Total VK video views | 15 | 1 272 | the-chef.ru · 3 355 644 | 189/195 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 610 | 1 255 | skyeng.ru · 131 000 | 121/276 |
| Publication rate | 0.63 posts/day | 0.95 / day | teamteam.top · 10.38 / day | 162/242 |
| TG VR (median) | 24.10% | 23.46% | atletiko.moscow · 251.26% | 119/240 |
| TG median views | 388 | 358 | yudaevschool.ru · 12 200 | 111/240 |
| Telegram positive reactions share | 90.00% | 96.77% | akademias.ru · 100.00% | 150/231 |