stadlerform.ru — comparison by category
Benchmark scope: Сантехника. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 61 | 36% |
| Telegram | Yes | 22 | 13% |
| Odnoklassniki | No | 1 | 1% |
| YouTube | No | 5 | 3% |
| Dzen | Yes | 11 | 7% |
| RUTUBE | No | 8 | 5% |
| Google Play | No | 1 | 1% |
Common gaps: Odnoklassniki , YouTube , RUTUBE , Google Play
Metric comparison by platform
VK
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 2 852 | 424 | shop.aquaphor.ru · 30 383 | 10/62 |
| Publication rate | 0.14 posts/day | 0.21 / day | nir-vanna.ru · 0.75 / day | 18/23 |
| IR (by views) | 10.36% | 3.92% | brunnenwal.ru · 49.50% | 5/21 |
| LR (by views) | 4.41% | 4.13% | brunnenwal.ru · 45.54% | 10/20 |
| Total VK video views | 13 | 270 | brunnenwal.ru · 52 891 | 15/15 |
| Total VK video comments | 1 | 2 | cooga-wash.ru · 21 | 6/6 |
Telegram
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 65 | 184 | shop.aquaphor.ru · 4 660 | 18/23 |
| Publication rate | 0.33 posts/day | 0.51 / day | ванна-эталон.рф · 3.61 / day | 9/12 |
| TG VR (median) | 32.31% | 37.08% | inoxhub.ru · 80.71% | 8/12 |
| TG median views | 21 | 131 | matsesta.info · 707 | 11/12 |
| Telegram positive reactions share | 100.00% | 100.00% | cooga-wash.ru · 100.00% | 5/11 |
Dzen
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 849 | 94 | aquanet.ru · 954 | 2/12 |
| Publication rate | 0.07 posts/day | 0.09 / day | aquanet.ru · 0.29 / day | 3/4 |
| Dzen VR (median) | 0.29% | 4.63% | unitazshop.ru · 212.99% | 4/4 |
| Dzen ER (median) | 0.12% | 1.35% | msk.ekopromgroup.ru · 2.59% | 2/2 |
| IR (by views) | 40.00% | 19.25% | stadlerform.ru · 40.00% | 1/3 |
| LR (by views) | 40.00% | 16.74% | stadlerform.ru · 40.00% | 1/3 |