stankoinkom.ru — comparison by category
Benchmark scope: Промышленная техника и оборудование. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 62 | 34% |
| Telegram | No | 27 | 15% |
| Odnoklassniki | No | 3 | 2% |
| YouTube | No | 2 | 1% |
| Dzen | Yes | 11 | 6% |
| RUTUBE | Yes | 18 | 10% |
| Google Play | No | 2 | 1% |
| App Store | No | 1 | 1% |
| RuStore | No | 1 | 1% |
Common gaps: Telegram , Odnoklassniki , YouTube , Google Play , App Store , RuStore
Metric comparison by platform
VK
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 330 | 458 | interskol.ru · 45 960 | 34/62 |
| Publication rate | 0.36 posts/day | 0.32 / day | skoltech.ru · 2.50 / day | 13/29 |
| IR (by views) | 2.15% | 2.42% | spectexexpert.ru · 11.11% | 17/27 |
| LR (by views) | 2.15% | 2.15% | spectexexpert.ru · 11.11% | 14/26 |
| Total VK video views | 30 | 550 | xn--80ajwghbbpc3d.xn--p1ai · 981 086 | 21/23 |
Dzen
3 metrics are leading
Platform page
dzen.ru/id/62298c3e113ba41915960201
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 4 | 538 | raymark.ru · 10 160 | 11/12 |
| Publication rate | 0.14 posts/day | 0.29 / day | techmeb.ru · 0.71 / day | 4/4 |
| Dzen VR (median) | 37.50% | 12.67% | stankoinkom.ru · 37.50% | 1/4 |
| IR (by views) | 66.67% | 7.50% | stankoinkom.ru · 66.67% | 1/3 |
| LR (by views) | 66.67% | 2.50% | stankoinkom.ru · 66.67% | 1/3 |
RUTUBE
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 1 | 10 | agat-group.com · 2 041 | 18/18 |
| Rutube videos | 1 159 | 98 | stankoinkom.ru · 1 159 | 1/19 |