stgroup-cpt.ru — comparison by category
Benchmark scope: Автодилеры. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 156 | 40% |
| VK Video | No | 2 | 1% |
| Telegram | No | 85 | 22% |
| Odnoklassniki | No | 23 | 6% |
| YouTube | No | 18 | 5% |
| Dzen | Yes | 37 | 10% |
| RUTUBE | Yes | 37 | 10% |
| Google Play | No | 8 | 2% |
| App Store | No | 8 | 2% |
| RuStore | No | 3 | 1% |
Common gaps: VK Video , Telegram , Odnoklassniki , YouTube , Google Play , App Store , RuStore
Metric comparison by platform
VK
0 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 286 | 1 300 | chery.ru · 362 777 | 113/147 |
| Publication rate | 0.14 posts/day | 0.36 / day | kit-auto18.ru · 9.54 / day | 79/93 |
| IR (by views) | 1.35% | 1.57% | autoprestus.ru · 52.95% | 47/82 |
| LR (by views) | 0.68% | 1.26% | autoprestus.ru · 52.87% | 56/81 |
| Total VK video views | 33 | 2 817 | lada.ru · 1 891 814 | 64/69 |
Dzen
3 of 6 above median
Platform page
dzen.ru/id/622b3c64cb2f0e139c2dfc81
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 115 | 1 114 | lada.ru · 11 527 | 32/38 |
| Publication rate | 0.07 posts/day | 0.25 / day | scarlett.ru · 1.07 / day | 27/27 |
| Dzen VR (median) | 3.48% | 8.98% | luidor-cheb.ru · 48.11% | 19/27 |
| Dzen ER (median) | 0.43% | 0.27% | lada.ru · 0.62% | 3/22 |
| IR (by views) | 12.50% | 2.43% | unicum-chery.ru · 200.00% | 6/25 |
| LR (by views) | 12.50% | 2.21% | unicum-chery.ru · 200.00% | 6/25 |
RUTUBE
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 15 | 112 | stelsmoto.ru · 5 095 | 29/38 |
| Rutube videos | 80 | 110 | minako.ru · 845 | 24/38 |
| Total views | 17 | 81 | omoda-agat-stavropol.ru · 4 262 | 15/17 |
| Publication rate | 1 video/day | 1.00 / day | rdm.ru · 3.00 / day | 10/17 |
| VR (median) | 113.33% | 37.07% | inaka-fasad.ru · 262.50% | 2/19 |
| Like rate (median) | 5.88% | 5.44% | omvlgbo.ru · 11.66% | 7/14 |