study-america.org — comparison by category
Benchmark scope: Высшее образование. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 115 | 50% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 85 | 37% |
| Odnoklassniki | No | 15 | 7% |
| YouTube | No | 4 | 2% |
| Dzen | No | 24 | 10% |
| RUTUBE | No | 21 | 9% |
| Google Play | No | 4 | 2% |
| App Store | No | 6 | 3% |
| RuStore | No | 2 | 1% |
| AppGallery | No | 3 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 7 260 | 3 231 | ska.ru · 417 404 | 32/105 |
| Publication rate | 0.89 posts/day | 0.50 / day | ska.ru · 9.68 / day | 15/79 |
| IR (by views) | 1.44% | 1.67% | danceology.ru · 42.14% | 45/75 |
| LR (by views) | 1.12% | 1.57% | danceology.ru · 30.75% | 48/72 |
| Total VK video views | 582 | 1 536 | dveri-academy.ru · 664 379 | 34/50 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 14 800 | 1 454 | ska.ru · 53 300 | 7/82 |
| Publication rate | 1.3 posts/day | 1.05 / day | ska.ru · 20.00 / day | 26/72 |
| TG VR (median) | 8.18% | 25.97% | kcid.ru · 145.17% | 64/71 |
| TG median views | 1 210 | 399 | mi.university · 5 406 | 12/71 |
| Telegram positive reactions share | 80.00% | 95.65% | akademiyaotkritiy.ru · 100.00% | 63/71 |