suhin.ru — comparison by category
Benchmark scope: Автодилеры. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 156 | 40% |
| VK Video | No | 2 | 1% |
| Telegram | No | 85 | 22% |
| Odnoklassniki | No | 23 | 6% |
| YouTube | No | 18 | 5% |
| Dzen | Yes | 37 | 10% |
| RUTUBE | Yes | 37 | 10% |
| Google Play | No | 8 | 2% |
| App Store | No | 8 | 2% |
| RuStore | No | 3 | 1% |
Common gaps: VK Video , Telegram , Odnoklassniki , YouTube , Google Play , App Store , RuStore
Metric comparison by platform
VK
0 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 1 139 | 1 300 | chery.ru · 362 777 | 80/147 |
| Publication rate | 0.21 posts/day | 0.36 / day | kit-auto18.ru · 9.54 / day | 67/93 |
| IR (by views) | 0.28% | 1.57% | autoprestus.ru · 52.95% | 73/82 |
| LR (by views) | 0.25% | 1.26% | autoprestus.ru · 52.87% | 67/81 |
| Total VK video views | 447 | 2 817 | lada.ru · 1 891 814 | 46/69 |
Dzen
1 of 3 above median
Platform page
zen.yandex.ru/id/5d82792b98fe7900ac28abc6
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 109 | 1 114 | lada.ru · 11 527 | 34/38 |
| Publication rate | 0.43 posts/day | 0.25 / day | scarlett.ru · 1.07 / day | 2/27 |
| Dzen VR (median) | 0.92% | 8.98% | luidor-cheb.ru · 48.11% | 21/27 |
RUTUBE
1 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 104 | 112 | stelsmoto.ru · 5 095 | 21/38 |
| Rutube videos | 210 | 110 | minako.ru · 845 | 11/38 |