suprotecshop.ru — comparison by category
Benchmark scope: Логистика. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 106 | 32% |
| Telegram | Yes | 69 | 21% |
| Odnoklassniki | Yes | 6 | 2% |
| YouTube | No | 3 | 1% |
| Dzen | Yes | 22 | 7% |
| RUTUBE | No | 16 | 5% |
| Google Play | No | 6 | 2% |
| App Store | No | 4 | 1% |
| RuStore | No | 1 | 0% |
| AppGallery | No | 3 | 1% |
Common gaps: YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 15 383 | 848 | cargo.rzd.ru · 521 593 | 5/105 |
| Publication rate | 0.96 posts/day | 0.34 / day | trans.ru · 3.61 / day | 5/56 |
| IR (by views) | 1.17% | 1.39% | transoff.ru · 50.00% | 28/46 |
| LR (by views) | 1.01% | 1.30% | transoff.ru · 33.33% | 29/44 |
| Total VK video views | 4 792 | 1 284 | cargo.rzd.ru · 117 197 | 9/32 |
| Total VK video comments | 3 | 2 | cargo.rzd.ru · 356 | 5/11 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 420 | 240 | cargo.rzd.ru · 70 200 | 11/70 |
| Publication rate | 0.54 posts/day | 0.56 / day | severdv.pro · 12.00 / day | 27/50 |
| TG VR (median) | 37.54% | 37.71% | alltrucks.su · 236.66% | 26/50 |
| TG median views | 533 | 104 | cargo.rzd.ru · 6 250 | 8/50 |
| Telegram positive reactions share | 100.00% | 100.00% | avtostil26.ru · 100.00% | 20/44 |
Odnoklassniki
1 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 6 | 8 | trans.ru · 39 | 6/7 |
| OK likes (period) | 5 | 5 | cargo.rzd.ru · 353 | 4/6 |
Dzen
4 of 6 above median
Platform page
zen.yandex.ru/id/622c92295cce9607e67829f7
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 240 | 122 | xleb-obor.ru · 21 499 | 7/21 |
| Publication rate | 0.11 posts/day | 0.18 / day | stslog.com · 2.18 / day | 13/15 |
| Dzen VR (median) | 1.67% | 3.54% | cdek-tk.ru · 122.67% | 9/14 |
| Dzen ER (median) | 0.42% | 0.41% | provent.ru · 2.78% | 3/6 |
| IR (by views) | 20.00% | 4.77% | stslog.com · 77.78% | 3/8 |
| LR (by views) | 16.00% | 4.14% | stslog.com · 77.78% | 3/8 |