surmeb.ru — comparison by category
Benchmark scope: Кухни. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 125 | 52% |
| VK Video | No | 1 | 0% |
| Telegram | No | 59 | 25% |
| Odnoklassniki | No | 5 | 2% |
| YouTube | No | 2 | 1% |
| Dzen | No | 15 | 6% |
| RUTUBE | Yes | 13 | 5% |
| Google Play | No | 7 | 3% |
| App Store | No | 6 | 2% |
| RuStore | No | 1 | 0% |
Common gaps: VK Video , Telegram , Odnoklassniki , YouTube , Dzen , Google Play , App Store , RuStore
Metric comparison by platform
VK
0 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 507 | 1 097 | polaris.ru · 223 923 | 84/119 |
| Publication rate | 0.18 posts/day | 0.29 / day | higasi.ru · 2.71 / day | 52/75 |
| IR (by views) | 1.18% | 1.81% | kuhnipark.ru · 33.91% | 47/66 |
| LR (by views) | 1.05% | 1.70% | kuhnipark.ru · 17.53% | 47/66 |
| Total VK video views | 41 | 824 | polaris.ru · 412 841 | 47/54 |
RUTUBE
1 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 19 | 6 | wastefighter.ru · 543 | 5/12 |
| Rutube videos | 21 | 102 | kuhnipark.su · 275 | 13/14 |