svetholl.ru — comparison by category
Benchmark scope: Освещение. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 73 | 34% |
| VK Video | No | 1 | 0% |
| Telegram | Yes | 31 | 14% |
| Odnoklassniki | No | 2 | 1% |
| YouTube | No | 6 | 3% |
| Dzen | No | 16 | 7% |
| RUTUBE | No | 13 | 6% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , RUTUBE
Metric comparison by platform
VK
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 1 007 | 657 | brafitting.ru · 13 842 | 28/70 |
| Publication rate | 0.07 posts/day | 0.18 / day | led-sib.ru · 1.04 / day | 27/31 |
| IR (by views) | 0.12% | 2.23% | de-light.ru · 28.57% | 28/28 |
| LR (by views) | 0.10% | 2.04% | de-light.ru · 28.57% | 28/28 |
| Total VK video views | 311 | 917 | brafitting.ru · 161 004 | 13/17 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 472 | 266 | ciclon.ru · 2 720 | 14/31 |
| Publication rate | 0.08 posts/day | 1.00 / day | ciclon.ru · 4.00 / day | 23/23 |
| TG VR (median) | 39.83% | 35.37% | svetorezerv.ru · 200.00% | 9/23 |
| TG median views | 188 | 144 | artelamp.ru · 793 | 9/23 |
| Telegram positive reactions share | 94.74% | 100.00% | artelamp.ru · 100.00% | 20/22 |