tahograf-msk.com — comparison by category
Benchmark scope: Медиа и новости. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | No | 65 | 35% |
| Telegram | Yes | 33 | 18% |
| Odnoklassniki | No | 5 | 3% |
| YouTube | No | 2 | 1% |
| Dzen | No | 7 | 4% |
| RUTUBE | No | 7 | 4% |
| Google Play | No | 8 | 4% |
| App Store | No | 6 | 3% |
| RuStore | No | 3 | 2% |
| AppGallery | No | 3 | 2% |
Common gaps: VK , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
Telegram
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 124 | 517 | v1.ru · 138 000 | 27/32 |
| Publication rate | 1 post/day | 0.58 / day | v1.ru · 15.00 / day | 11/27 |
| TG VR (median) | 52.42% | 34.58% | dev.2gis.ru · 122.45% | 7/27 |
| TG median views | 65 | 197 | m.aliexpress.ru · 13 969 | 22/27 |