tapeflex.ru — comparison by category
Benchmark scope: Кибербезопасность. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 110 | 43% |
| Telegram | No | 75 | 30% |
| Odnoklassniki | No | 9 | 4% |
| YouTube | No | 2 | 1% |
| Dzen | Yes | 36 | 14% |
| RUTUBE | No | 31 | 12% |
| Google Play | No | 4 | 2% |
| App Store | No | 4 | 2% |
| RuStore | No | 4 | 2% |
| AppGallery | No | 1 | 0% |
Common gaps: Telegram , Odnoklassniki , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
5 of 5 above median
Platform page
vk.com/zavod_izolyacionnyh_materialov
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 920 | 617 | tkani-expert.ru · 106 538 | 45/110 |
| Publication rate | 0.36 posts/day | 0.25 / day | roof.severstal.com · 2.29 / day | 24/62 |
| IR (by views) | 9.80% | 1.67% | tkani-expert.ru · 20.56% | 3/58 |
| LR (by views) | 8.63% | 1.51% | tkani-expert.ru · 19.01% | 3/57 |
| Total VK video views | 1 434 | 238 | tkani-expert.ru · 884 705 | 17/38 |
Dzen
1 metrics are leading
Platform page
zen.yandex.ru/id/5b0d94bad7bf2102f7e23905
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 158 | 123 | tkani-expert.ru · 10 331 | 17/37 |
| Publication rate | 0.11 posts/day | 0.18 / day | investsteel.ru · 7.14 / day | 14/17 |
| Dzen VR (median) | 847.15% | 0.97% | tapeflex.ru · 847.15% | 1/11 |
| IR (by views) | 0.07% | 3.23% | psk-plast.ru · 10.99% | 7/7 |
| LR (by views) | 0.07% | 3.23% | psk-plast.ru · 10.99% | 7/7 |