tbank.ru — comparison by category
Benchmark scope: Банк. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 135 | 38% |
| Telegram | Yes | 90 | 25% |
| Odnoklassniki | Yes | 18 | 5% |
| YouTube | No | 5 | 1% |
| Dzen | Yes | 32 | 9% |
| RUTUBE | No | 14 | 4% |
| Google Play | No | 20 | 6% |
| App Store | No | 13 | 4% |
| RuStore | Yes | 19 | 5% |
| AppGallery | Yes | 14 | 4% |
Common gaps: YouTube , RUTUBE , Google Play , App Store
Metric comparison by platform
Odnoklassniki
4 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 14 | 14 | sberbank.com · 37 | 11/17 |
| OK likes (period) | 4 269 | 44 | partners.tinkoff.ru · 4 269 | 2/15 |
| OK comments (period) | 1 375 | 310 | partners.tinkoff.ru · 1 375 | 2/9 |
| OK reposts (period) | 161 | 21 | partners.tinkoff.ru · 161 | 2/12 |
Dzen
2 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 84 036 | 648 | banki.ru · 219 668 | 2/33 |
| Publication rate | 1.39 posts/day | 0.14 / day | sravni.ru · 7.11 / day | 2/16 |
| IR (by views) | 3.31% | 3.32% | gdpquadrat.com · 100.00% | 8/14 |
| LR (by views) | 3.02% | 3.17% | gdpquadrat.com · 100.00% | 8/14 |
AppGallery
1 metrics are leading
Platform page
appgallery.huawei.com/app/C101291451
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Installs | 156 918 368 | 1 874 947 | tinkoff.ru · 156 921 626 | 2/15 |
| Rating | 5 | 5 | tbank.ru · 5 | 1/3 |