technoexport.ru — comparison by category
Benchmark scope: Кибербезопасность. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 110 | 43% |
| Telegram | Yes | 74 | 29% |
| Odnoklassniki | Yes | 8 | 3% |
| YouTube | No | 2 | 1% |
| Dzen | No | 37 | 15% |
| RUTUBE | No | 31 | 12% |
| Google Play | No | 4 | 2% |
| App Store | No | 4 | 2% |
| RuStore | No | 4 | 2% |
| AppGallery | No | 1 | 0% |
Common gaps: YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 11 410 | 617 | tkani-expert.ru · 106 538 | 17/110 |
| Publication rate | 0.5 posts/day | 0.25 / day | roof.severstal.com · 2.29 / day | 14/62 |
| IR (by views) | 0.25% | 1.67% | tkani-expert.ru · 20.56% | 55/58 |
| LR (by views) | 0.25% | 1.51% | tkani-expert.ru · 19.01% | 54/57 |
| Total VK video views | 26 724 | 238 | tkani-expert.ru · 884 705 | 4/38 |
Odnoklassniki
3 of 3 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 11 | 11 | 214.фрт.рф · 43 | 5/9 |
| OK likes (period) | 11 | 9 | 214.фрт.рф · 36 | 3/6 |
| OK comments (period) | 1 | 1 | norma-pb.ru · 1 | 2/3 |