technopark.ru — comparison by category
Benchmark scope: Электроника и бытовая техника. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 94 | 36% |
| Telegram | Yes | 47 | 18% |
| Odnoklassniki | No | 5 | 2% |
| YouTube | Yes | 4 | 2% |
| Dzen | Yes | 23 | 9% |
| RUTUBE | No | 21 | 8% |
| Google Play | Yes | 4 | 2% |
| App Store | Yes | 4 | 2% |
| RuStore | No | 1 | 0% |
| AppGallery | No | 2 | 1% |
Common gaps: Odnoklassniki , RUTUBE , RuStore , AppGallery
Metric comparison by platform
VK
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 43 612 | 1 518 | cenalom.ru · 200 628 | 4/93 |
| Publication rate | 1.64 posts/day | 0.29 / day | ixbt.com · 71.43 / day | 5/49 |
| IR (by views) | 1.01% | 1.54% | lex1.ru · 15.12% | 29/43 |
| LR (by views) | 0.88% | 1.29% | lex1.ru · 13.33% | 28/42 |
| Total VK video views | 32 058 | 1 266 | ixbt.com · 387 863 | 3/28 |
| Total VK video comments | 9 | 8 | ixbt.com · 55 | 5/10 |
Telegram
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 66 898 | 403 | istudio-shop.ru · 248 526 | 4/48 |
| Publication rate | 3.19 posts/day | 0.97 / day | imarket-orenburg.ru · 5.21 / day | 4/33 |
| TG VR (median) | 5.77% | 25.33% | prompylesos.ru · 193.90% | 29/31 |
| IR (by views) | 1.83% | 1.72% | eplaza.ru · 4.84% | 2/4 |
| TG median views | 3 861 | 374 | 5element.by · 27 100 | 4/31 |
| Telegram positive reactions share | 89.10% | 94.24% | elementleasing.ru · 100.00% | 21/28 |
YouTube
1 metrics are leading
Platform page
youtube.com/channel/UCuI_Knnjvi57dZZ_Lg4Q48A
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| YT subs | 2 890 | 642 | shop.hotpoint.ru · 14 400 | 2/5 |
| Videos | 147 | 147 | newton.by · 469 | 3/5 |
| Total views | 5 491 585 | 374 191 | shop.hotpoint.ru · 5 584 146 | 2/5 |
| VR (median) | 3.15% | 1.61% | technopark.ru · 3.15% | 1/2 |
Dzen
2 of 6 above median
Platform page
zen.yandex.ru/id/5f7c2fe77c6d1904dff91603
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 11 004 | 40 | ixbt.com · 200 247 | 3/24 |
| Publication rate | 0.36 posts/day | 0.32 / day | ixbt.com · 7.14 / day | 4/11 |
| Dzen VR (median) | 0.20% | 0.68% | evelux.ru · 5.77% | 7/9 |
| Dzen ER (median) | 0.02% | 1.26% | electrogor.ru · 2.50% | 2/2 |
| IR (by views) | 1.66% | 3.70% | electrogor.ru · 81.82% | 6/7 |
| LR (by views) | 1.57% | 3.35% | electrogor.ru · 81.82% | 6/7 |
Google Play
2 metrics are leading
Platform page
play.google.com/store/apps/details?id=ru.technopark.app
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Android installs | 500 000 | 50 000 | technopark.ru · 500 000 | 1/5 |
| Android rating | 4.42 | 4.71 | imperiatechno.ru · 5 | 2/2 |
| Android ratings count | 5 239 | 2 864 | technopark.ru · 5 239 | 1/2 |
App Store
2 metrics are leading
Platform page
apps.apple.com/ru/app/id1539644409
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rating | 4.8 | 3.3 | technopark.ru · 4.8 | 1/5 |
| Ratings | 8 120 | 118 | technopark.ru · 8 120 | 1/5 |