tehnopena.ru — comparison by category
Benchmark scope: Нефтегаз и химическая промышленность. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 52 | 40% |
| Telegram | No | 25 | 19% |
| Odnoklassniki | No | 1 | 1% |
| YouTube | No | 6 | 5% |
| Dzen | Yes | 13 | 10% |
| RUTUBE | Yes | 9 | 7% |
| Google Play | No | 1 | 1% |
Common gaps: Telegram , Odnoklassniki , YouTube , Google Play
Metric comparison by platform
VK
1 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 417 | 131 | kaoristore.ru · 327 227 | 20/50 |
Dzen
3 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 620 | 380 | kaoristore.ru · 43 273 | 6/14 |
| Publication rate | 0.32 posts/day | 0.20 / day | gubkin.ru · 1.36 / day | 4/10 |
| Dzen VR (median) | 77.74% | 40.20% | gidrolock.ru · 633.84% | 4/8 |
| Dzen ER (median) | 0.16% | 3.68% | gidrolock.ru · 8.08% | 3/3 |
| IR (by views) | 0.27% | 1.14% | dioksid-gas.ru · 3.23% | 6/6 |
| LR (by views) | 0.23% | 1.14% | dioksid-gas.ru · 3.23% | 6/6 |
RUTUBE
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 29 | 9 | gubkin.ru · 2 833 | 2/9 |
| Rutube videos | 681 | 224 | gubkin.ru · 814 | 2/10 |
| Total views | 21 | 19 025 | gubkin.ru · 38 029 | 2/2 |
| Publication rate | 0.13 videos/day | 0.30 / day | gubkin.ru · 0.46 / day | 2/2 |
| VR (median) | 36.21% | 83.00% | gubkin.ru · 129.79% | 2/2 |
| Like rate (median) | 4.55% | 2.48% | tehnopena.ru · 4.55% | 1/2 |