testaclinic.ru — comparison by category

Brand Overview

Benchmark scope: Клиники. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 377

Metrics ready for comparison 13

Platforms with data 4

Rank by platform count 38/378

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	202	54%
VK Video	No	3	1%
Telegram	Yes	120	32%
Odnoklassniki	No	17	5%
YouTube	No	14	4%
Dzen	Yes	48	13%
RUTUBE	Yes	31	8%
Google Play	No	22	6%
App Store	No	20	5%
RuStore	No	8	2%
AppGallery	No	6	2%

Common gaps: VK Video , Odnoklassniki , YouTube , Google Play , App Store , RuStore , AppGallery

2 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	373	1 272	amediateka.ru · 326 650	139/192
Publication rate	0.25 posts/day	0.36 / day	amediateka.ru · 2.64 / day	91/131
IR (by views)	5.66%	2.00%	megamedic.ru · 95.01%	21/124
LR (by views)	5.66%	1.69%	megamedic.ru · 29.71%	17/122
Total VK video views	29	766	smclinic.ru · 232 684	73/82

2 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	484	890	medicinadent.ru · 131 000	79/117
Publication rate	1.66 posts/day	0.83 / day	health-code.ru · 8.00 / day	19/105
TG VR (median)	19.83%	28.04%	arbatclinic.ru · 242.37%	70/104
TG median views	96	270	dr-ivashkov.com · 13 350	87/104
Telegram positive reactions share	100.00%	97.17%	abc-medicina.com · 100.00%	33/101

0 of 1 above median Platform page

Metric	Current	Median	Leader	Rank
Dzen subs	16	410	nazimova.com · 43 540	43/47

0 of 2 above median Platform page

Metric	Current	Median	Leader	Rank
Rutube subs	2	17	rakhimkulova.com · 4 998	30/31
Rutube videos	30	116	welding-zone.ru · 775	27/32