teustat.ru — comparison by category

Brand Overview

Benchmark scope: Логистика. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 331

Metrics ready for comparison 14

Platforms with data 5

Rank by platform count 4/332

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	106	32%
Telegram	Yes	69	21%
Odnoklassniki	No	7	2%
YouTube	No	3	1%
Dzen	No	23	7%
RUTUBE	Yes	15	5%
Google Play	Yes	5	2%
App Store	Yes	3	1%
RuStore	No	1	0%
AppGallery	No	3	1%

Common gaps: Odnoklassniki , YouTube , Dzen , RuStore , AppGallery

1 of 4 above median Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	183	848	cargo.rzd.ru · 521 593	81/105
Publication rate	0.93 posts/day	0.34 / day	trans.ru · 3.61 / day	6/56
IR (by views)	1.08%	1.39%	transoff.ru · 50.00%	29/46
LR (by views)	1.08%	1.30%	transoff.ru · 33.33%	26/44

3 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	3 632	240	cargo.rzd.ru · 70 200	4/70
Publication rate	2.46 posts/day	0.56 / day	severdv.pro · 12.00 / day	9/50
TG VR (median)	20.43%	37.71%	alltrucks.su · 236.66%	34/50
TG median views	742	104	cargo.rzd.ru · 6 250	5/50
Telegram positive reactions share	85.25%	100.00%	avtostil26.ru · 100.00%	36/44

1 of 2 above median Platform page

Metric	Current	Median	Leader	Rank
Rutube subs	771	15	severdv.pro · 943	2/13
Rutube videos	42	61	delta-market.ru · 459	11/16

1 of 1 above median Platform page

Metric	Current	Median	Leader	Rank
Android installs	1 000	1 000	cdek-tk.ru · 10 000 000	4/6

1 of 2 above median Platform page

Metric	Current	Median	Leader	Rank
Rating	4.3	4.55	rail-trust.ru · 5	3/4
Ratings	20	14	cdek-tk.ru · 10 969	2/4