theragunrussia.ru — comparison by category

Brand Overview

Benchmark scope: Массаж и спа. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 74

Metrics ready for comparison 16

Platforms with data 5

Rank by platform count 3/75

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	32	43%
Telegram	Yes	16	22%
Odnoklassniki	No	1	1%
YouTube	No	1	1%
Dzen	Yes	4	5%
Google Play	Yes	1	1%
App Store	Yes	2	3%
RuStore	No	2	3%

Common gaps: Odnoklassniki , YouTube , RuStore

2 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	1 604	759	mystretchfit.ru · 29 897	12/32
Publication rate	0.14 posts/day	0.25 / day	mystretchfit.ru · 1.43 / day	14/19
IR (by views)	1.68%	2.04%	exomassage.ru · 13.59%	9/14
LR (by views)	1.52%	1.90%	exomassage.ru · 11.85%	8/14
Total VK video views	92	92	mirasport.ru · 1 993	6/11

4 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	484	423	medstandart.expert · 15 400	7/17
Publication rate	1.67 posts/day	0.74 / day	oasis-spa.ru · 2.42 / day	2/14
TG VR (median)	40.70%	39.95%	tochki-tela.ru · 81.67%	7/14
TG median views	197	202	medstandart.expert · 7 175	9/14
Telegram positive reactions share	100.00%	100.00%	babymassage.ru · 100.00%	6/14

0 of 3 above median Platform page

Metric	Current	Median	Leader	Rank
Dzen subs	15	119	gessmarket.ru · 1 770	4/5
Publication rate	0.07 posts/day	0.09 / day	nazipovhelp.ru · 0.11 / day	2/2
Dzen VR (median)	6.67%	21.82%	nazipovhelp.ru · 36.97%	2/2

1 metrics are leading Platform page

Metric	Current	Median	Leader	Rank
Android installs	500 000	255 000	theragunrussia.ru · 500 000	1/2

1 metrics are leading Platform page

Metric	Current	Median	Leader	Rank
Rating	4.7	4.7	fijispa.ru · 4.7	2/3
Ratings	6 936	33	theragunrussia.ru · 6 936	1/3