tiflocentre.ru — comparison by category
Benchmark scope: Магазины стройматериалов. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 193 | 33% |
| VK Video | No | 2 | 0% |
| Telegram | Yes | 94 | 16% |
| Odnoklassniki | Yes | 12 | 2% |
| YouTube | No | 13 | 2% |
| Dzen | Yes | 39 | 7% |
| RUTUBE | No | 36 | 6% |
| Google Play | No | 9 | 2% |
| App Store | No | 5 | 1% |
| RuStore | No | 5 | 1% |
| AppGallery | No | 2 | 0% |
Common gaps: VK Video , YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 253 | 250 | ekaterinburg.yobidoyobi.ru · 77 300 | 47/94 |
| Publication rate | 0.73 posts/day | 0.72 / day | yobidoyobi.ru · 2.96 / day | 32/64 |
| TG VR (median) | 23.72% | 41.23% | acril.pro · 362.44% | 48/64 |
| TG median views | 60 | 196 | irkutsk.yobidoyobi.ru · 4 805 | 51/64 |
| Telegram positive reactions share | 100.00% | 100.00% | acril.pro · 100.00% | 24/59 |
Odnoklassniki
2 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 18 | 12 | alta-profil.ru · 44 | 5/12 |
| OK likes (period) | 15 | 4 | alta-profil.ru · 132 | 3/10 |
Dzen
4 of 5 above median
Platform page
zen.yandex.ru/id/5a181a831410c35f9d2030cb
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 267 | 189 | moscow.petrovich.ru · 15 197 | 15/39 |
| Publication rate | 0.57 posts/day | 0.36 / day | braersnab.ru · 0.93 / day | 3/21 |
| Dzen VR (median) | 0.75% | 4.54% | stroy-resurs.ru · 33.33% | 15/18 |
| IR (by views) | 4.23% | 0.95% | stroy-resurs.ru · 550.00% | 4/13 |
| LR (by views) | 4.23% | 0.84% | stroy-resurs.ru · 525.00% | 4/13 |