tinkoff.ru — comparison by category

Brand Overview

Benchmark scope: Банк. This page shows not only raw metrics, but also the brand position inside the selected category.

Brands in category 357
Metrics ready for comparison 6
Platforms with data 4
Rank by platform count 27/358

Platforms present in category

Platform Present Brands in category Share in category
VK Yes 135 38%
Telegram Yes 90 25%
Odnoklassniki Yes 18 5%
YouTube No 5 1%
Dzen No 33 9%
RUTUBE No 14 4%
Google Play No 20 6%
App Store No 13 4%
RuStore No 20 6%
AppGallery Yes 14 4%

Common gaps: YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore

Metric comparison by platform

Odnoklassniki

3 of 4 above median Platform page

ok.ru/tbank

Metric Current Median Leader Rank
OK posts (period) 12 14 sberbank.com · 37 13/17
OK likes (period) 4 258 44 partners.tinkoff.ru · 4 269 3/15
OK comments (period) 1 374 310 partners.tinkoff.ru · 1 375 3/9
OK reposts (period) 157 21 partners.tinkoff.ru · 161 3/12