tizdar.com — comparison by category
Benchmark scope: Отели. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 391 | 54% |
| VK Video | No | 3 | 0% |
| Telegram | Yes | 187 | 26% |
| Odnoklassniki | No | 7 | 1% |
| YouTube | No | 12 | 2% |
| Dzen | No | 19 | 3% |
| RUTUBE | No | 12 | 2% |
| Google Play | No | 2 | 0% |
| App Store | No | 4 | 1% |
| RuStore | No | 2 | 0% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore
Metric comparison by platform
VK
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 10 870 | 1 315 | xn--80afokkte2g.xn--p1ai · 153 927 | 49/372 |
| Publication rate | 0.46 posts/day | 0.23 / day | nadegda.ru · 2.29 / day | 52/262 |
| IR (by views) | 0.21% | 1.77% | neolitapart.ru · 19.23% | 238/243 |
| LR (by views) | 0.17% | 1.61% | lujohotel.com · 18.52% | 233/240 |
| Total VK video views | 1 061 | 1 178 | hvoya-park.ru · 113 030 | 91/175 |
Telegram
0 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 394 | 409 | ohtapark.ru · 23 000 | 96/186 |
| Publication rate | 0.42 posts/day | 0.51 / day | ohtapark.ru · 4.37 / day | 89/146 |
| TG VR (median) | 24.87% | 43.53% | hotel-sposad.ru · 188.89% | 112/145 |
| TG median views | 98 | 209 | rivieraresort.ru · 8 010 | 107/145 |
| Telegram positive reactions share | 90.91% | 100.00% | 2112hotels.com · 100.00% | 110/138 |