tk-lift.ru — comparison by category
Benchmark scope: Банк. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 135 | 38% |
| Telegram | Yes | 90 | 25% |
| Odnoklassniki | No | 19 | 5% |
| YouTube | No | 5 | 1% |
| Dzen | No | 33 | 9% |
| RUTUBE | Yes | 13 | 4% |
| Google Play | No | 20 | 6% |
| App Store | No | 13 | 4% |
| RuStore | No | 20 | 6% |
| AppGallery | No | 15 | 4% |
Common gaps: Odnoklassniki , YouTube , Dzen , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 5 311 | 1 853 | sberbank.ru · 3 319 526 | 44/118 |
| Publication rate | 0.43 posts/day | 0.39 / day | tarocards.ru · 2.71 / day | 36/76 |
| IR (by views) | 0.48% | 1.43% | faktoria-print.ru · 45.78% | 54/72 |
| LR (by views) | 0.34% | 1.16% | faktoria-print.ru · 45.78% | 56/70 |
| Total VK video views | 163 | 4 036 | sberbank.ru · 2 061 735 | 39/44 |
Telegram
0 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 1 050 | 1 290 | vtb.ru · 458 000 | 44/81 |
| Publication rate | 0.48 posts/day | 0.76 / day | genevan.ru · 11.00 / day | 46/64 |
| TG VR (median) | 22.10% | 27.10% | cartelye.ru · 136.97% | 44/64 |
| TG median views | 232 | 644 | vtb.ru · 163 000 | 45/64 |
| Telegram positive reactions share | 72.97% | 92.49% | beregsol.ru · 100.00% | 50/59 |
RUTUBE
2 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 19 | 8 | lp.psbank.ru · 2 851 | 4/14 |
| Rutube videos | 202 | 110 | ib.psbank.ru · 971 | 4/13 |