tkani-expert.ru — comparison by category
Benchmark scope: Кибербезопасность. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 110 | 43% |
| Telegram | Yes | 74 | 29% |
| Odnoklassniki | Yes | 8 | 3% |
| YouTube | No | 2 | 1% |
| Dzen | Yes | 36 | 14% |
| RUTUBE | Yes | 30 | 12% |
| Google Play | No | 4 | 2% |
| App Store | No | 4 | 2% |
| RuStore | No | 4 | 2% |
| AppGallery | No | 1 | 0% |
Common gaps: YouTube , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
5 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 106 538 | 617 | tkani-expert.ru · 106 538 | 1/110 |
| Publication rate | 1 post/day | 0.25 / day | roof.severstal.com · 2.29 / day | 10/62 |
| IR (by views) | 20.56% | 1.67% | tkani-expert.ru · 20.56% | 1/58 |
| LR (by views) | 19.01% | 1.51% | tkani-expert.ru · 19.01% | 1/57 |
| Total VK video views | 884 705 | 238 | tkani-expert.ru · 884 705 | 1/38 |
| Total VK video comments | 944 | 4 | tkani-expert.ru · 944 | 1/15 |
Telegram
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 27 100 | 376 | tkani-expert.ru · 27 100 | 1/74 |
| Publication rate | 1.78 posts/day | 0.52 / day | dekohair.ru · 5.67 / day | 5/53 |
| TG VR (median) | 13.43% | 36.98% | i-mt.net · 240.38% | 43/52 |
| TG median views | 3 640 | 289 | delta.ru · 3 905 | 2/52 |
| Telegram positive reactions share | 94.49% | 98.12% | 214.фрт.рф · 100.00% | 30/50 |
Odnoklassniki
3 of 4 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 23 | 11 | 214.фрт.рф · 43 | 3/9 |
| OK likes (period) | 35 | 9 | 214.фрт.рф · 36 | 2/6 |
| OK comments (period) | 1 | 1 | norma-pb.ru · 1 | 3/3 |
| OK reposts (period) | 1 | 7 | 214.фрт.рф · 13 | 2/2 |
Dzen
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 10 331 | 123 | tkani-expert.ru · 10 331 | 1/37 |
| Publication rate | 1 post/day | 0.18 / day | investsteel.ru · 7.14 / day | 2/17 |
| Dzen VR (median) | 0.97% | 0.97% | tapeflex.ru · 847.15% | 6/11 |
| Dzen ER (median) | 0.18% | 0.05% | psk-plast.ru · 1.03% | 2/5 |
| IR (by views) | 3.98% | 3.23% | psk-plast.ru · 10.99% | 3/7 |
| LR (by views) | 3.89% | 3.23% | psk-plast.ru · 10.99% | 3/7 |
RUTUBE
2 of 2 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 357 | 41 | kaspersky.ru · 2 696 | 6/28 |
| Rutube videos | 255 | 134 | roof.severstal.com · 2 605 | 11/30 |