tkbbank.ru — comparison by category
Benchmark scope: Банк. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 135 | 38% |
| Telegram | Yes | 90 | 25% |
| Odnoklassniki | No | 19 | 5% |
| YouTube | No | 5 | 1% |
| Dzen | No | 33 | 9% |
| RUTUBE | No | 14 | 4% |
| Google Play | No | 20 | 6% |
| App Store | No | 13 | 4% |
| RuStore | Yes | 19 | 5% |
| AppGallery | No | 15 | 4% |
Common gaps: Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , AppGallery
Metric comparison by platform
VK
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 1 305 | 1 853 | sberbank.ru · 3 319 526 | 64/118 |
| Publication rate | 0.75 posts/day | 0.39 / day | tarocards.ru · 2.71 / day | 17/76 |
| IR (by views) | 2.41% | 1.43% | faktoria-print.ru · 45.78% | 24/72 |
| LR (by views) | 2.11% | 1.16% | faktoria-print.ru · 45.78% | 25/70 |
| Total VK video views | 249 | 4 036 | sberbank.ru · 2 061 735 | 38/44 |
Telegram
5 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 2 070 | 1 290 | vtb.ru · 458 000 | 35/81 |
| Publication rate | 0.77 posts/day | 0.76 / day | genevan.ru · 11.00 / day | 30/64 |
| TG VR (median) | 43.72% | 27.10% | cartelye.ru · 136.97% | 12/64 |
| TG median views | 905 | 644 | vtb.ru · 163 000 | 26/64 |
| Telegram positive reactions share | 95.50% | 92.49% | beregsol.ru · 100.00% | 24/59 |
RuStore
1 of 3 above median
Platform page
rustore.ru/catalog/app/kz.mobisoft.strizh
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Installs | 90 000 | 90 000 | online.vtb.ru · 30 000 000 | 10/19 |
| Rating | 2.19 | 4.35 | qrpoint.ru · 5 | 17/19 |
| Ratings | 309 | 981 | online.vtb.ru · 2 916 787 | 12/19 |