tlk-group.ru — comparison by category

Brand Overview

Benchmark scope: Логистика. This page shows not only raw metrics, but also the brand position inside the selected category.

By category Whole catalog

Brands in category 331

Metrics ready for comparison 22

Platforms with data 7

Rank by platform count 1/332

Platforms present in category

Platform	Present	Brands in category	Share in category
VK	Yes	106	32%
Telegram	Yes	69	21%
Odnoklassniki	No	7	2%
YouTube	No	3	1%
Dzen	Yes	22	7%
RUTUBE	Yes	15	5%
Google Play	Yes	5	2%
App Store	Yes	3	1%
RuStore	No	1	0%
AppGallery	Yes	2	1%

Common gaps: Odnoklassniki , YouTube , RuStore

3 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
VK subscribers	13 639	848	cargo.rzd.ru · 521 593	7/105
Publication rate	0.46 posts/day	0.34 / day	trans.ru · 3.61 / day	21/56
IR (by views)	0.11%	1.39%	transoff.ru · 50.00%	44/46
LR (by views)	0.10%	1.30%	transoff.ru · 33.33%	42/44
Total VK video views	15 163	1 284	cargo.rzd.ru · 117 197	3/32

3 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
TG subs	9 760	240	cargo.rzd.ru · 70 200	3/70
Publication rate	1 post/day	0.56 / day	severdv.pro · 12.00 / day	15/50
TG VR (median)	4.31%	37.71%	alltrucks.su · 236.66%	49/50
TG median views	421	104	cargo.rzd.ru · 6 250	10/50
Telegram positive reactions share	79.33%	100.00%	avtostil26.ru · 100.00%	38/44

2 of 3 above median Platform page

Metric	Current	Median	Leader	Rank
Dzen subs	3 202	122	xleb-obor.ru · 21 499	2/21
Publication rate	0.18 posts/day	0.18 / day	stslog.com · 2.18 / day	10/15
Dzen VR (median)	0.05%	3.54%	cdek-tk.ru · 122.67%	14/14

3 of 5 above median Platform page

Metric	Current	Median	Leader	Rank
Rutube subs	108	15	severdv.pro · 943	4/13
Rutube videos	75	61	delta-market.ru · 459	6/16
Total views	178	10	severdv.pro · 995	2/7
Publication rate	0.22 videos/day	1.00 / day	provent.ru · 1.84 / day	7/8
VR (median)	8.33%	39.51%	hl-group.ru · 700.00%	8/8