tokpokki.ru — comparison by category
Benchmark scope: Рестораны. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 136 | 50% |
| VK Video | No | 2 | 1% |
| Telegram | Yes | 93 | 34% |
| Odnoklassniki | No | 3 | 1% |
| YouTube | No | 8 | 3% |
| Dzen | No | 13 | 5% |
| RUTUBE | No | 8 | 3% |
| Google Play | No | 14 | 5% |
| App Store | No | 12 | 4% |
| RuStore | No | 4 | 1% |
| AppGallery | No | 1 | 0% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
6 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 17 539 | 1 588 | tommyfish.ru · 125 722 | 9/132 |
| Publication rate | 0.64 posts/day | 0.32 / day | gedzagroup.ru · 3.82 / day | 22/90 |
| IR (by views) | 2.87% | 1.93% | m111.rvbar.ru · 54.68% | 26/83 |
| LR (by views) | 2.62% | 1.52% | m111.rvbar.ru · 43.99% | 25/83 |
| Total VK video views | 28 271 | 2 779 | m111.rvbar.ru · 5 280 037 | 6/62 |
| Total VK video comments | 5 | 3 | m111.rvbar.ru · 2 563 | 8/28 |
Telegram
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 4 540 | 676 | krasnayapolyana.game · 54 600 | 15/92 |
| Publication rate | 0.6 posts/day | 0.81 / day | betonbrut.ru · 13.62 / day | 49/80 |
| TG VR (median) | 22.25% | 34.03% | clubsoprano.ru · 375.74% | 56/80 |
| TG median views | 1 010 | 285 | dolina.su · 2 850 | 10/80 |
| Telegram positive reactions share | 61.46% | 92.61% | chuvstvuiidishi.ru · 100.00% | 70/74 |