toppodarkov.ru — comparison by category
Benchmark scope: Платежные и расчетные сервисы. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 22 | 37% |
| Telegram | Yes | 7 | 12% |
| YouTube | No | 3 | 5% |
| Dzen | Yes | 5 | 8% |
| RUTUBE | No | 2 | 3% |
| Google Play | No | 2 | 3% |
| App Store | No | 2 | 3% |
| RuStore | No | 2 | 3% |
| AppGallery | No | 1 | 2% |
Common gaps: YouTube , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 884 | 411 | yookassa.ru · 9 132 | 11/23 |
| Publication rate | 0.07 posts/day | 0.11 / day | yookassa.ru · 0.39 / day | 6/8 |
| IR (by views) | 15.38% | 2.66% | toppodarkov.ru · 15.38% | 1/6 |
| LR (by views) | 7.69% | 2.66% | toppodarkov.ru · 7.69% | 1/6 |
Telegram
1 of 1 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 345 | 230 | cloudpayments.ru · 9 090 | 4/8 |
Dzen
4 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 13 | 78 | yookassa.ru · 6 699 | 6/6 |
| Publication rate | 0.18 posts/day | 0.18 / day | slon-e.ru · 0.18 / day | 2/2 |
| Dzen VR (median) | 23.08% | 14.73% | toppodarkov.ru · 23.08% | 1/2 |
| Dzen ER (median) | 15.38% | 8.76% | toppodarkov.ru · 15.38% | 1/2 |
| IR (by views) | 3.47% | 3.10% | toppodarkov.ru · 3.47% | 1/2 |
| LR (by views) | 2.89% | 2.81% | toppodarkov.ru · 2.89% | 1/2 |