trans.ru — comparison by category
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 14 | 93% |
| Telegram | Yes | 14 | 93% |
| Odnoklassniki | No | 4 | 27% |
| Dzen | Yes | 8 | 53% |
| RUTUBE | No | 10 | 67% |
| Google Play | No | 4 | 27% |
| App Store | No | 3 | 20% |
| RuStore | No | 1 | 7% |
| AppGallery | No | 3 | 20% |
Common gaps: Odnoklassniki , RUTUBE , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 2 936 | 1 232 | cargo.rzd.ru · 521 593 | 5/14 |
| Publication rate | 3.61 posts/day | 0.43 / day | trans.ru · 3.61 / day | 1/14 |
| IR (by views) | 0.17% | 1.22% | rusbolt.ru · 7.84% | 12/14 |
| LR (by views) | 0.09% | 1.04% | rusbolt.ru · 7.57% | 14/14 |
Telegram
2 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 437 | 963 | cargo.rzd.ru · 70 200 | 9/15 |
| Publication rate | 8.61 posts/day | 0.86 / day | severdv.pro · 12.00 / day | 2/12 |
| TG VR (median) | 13.50% | 23.56% | monopoly.ru · 59.33% | 9/12 |
| IR (by views) | 0.18% | 1.75% | rusbolt.ru · 9.19% | 12/12 |
| TG median views | 59 | 380 | cargo.rzd.ru · 6 250 | 11/12 |
| Telegram positive reactions share | 100.00% | 93.84% | rusbolt.ru · 100.00% | 3/12 |
Dzen
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 859 | 249 | tlk-group.ru · 3 202 | 2/8 |
| Publication rate | 0.25 posts/day | 0.18 / day | severdv.pro · 0.29 / day | 2/8 |
| Dzen VR (median) | 0.23% | 3.40% | cdek-tk.ru · 122.67% | 7/8 |
| Dzen ER (median) | 0.12% | 0.42% | provent.ru · 2.78% | 5/5 |
| IR (by views) | 27.59% | 8.55% | trans.ru · 27.59% | 1/5 |
| LR (by views) | 27.59% | 7.31% | trans.ru · 27.59% | 1/5 |