travel.yandex.ru — comparison by category
Benchmark scope: Туроператоры и турагентства. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 230 | 47% |
| VK Video | No | 2 | 0% |
| Telegram | Yes | 158 | 32% |
| Odnoklassniki | No | 15 | 3% |
| YouTube | No | 9 | 2% |
| Dzen | Yes | 43 | 9% |
| RUTUBE | No | 12 | 2% |
| Google Play | Yes | 17 | 3% |
| App Store | Yes | 10 | 2% |
| RuStore | No | 3 | 1% |
| AppGallery | No | 3 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , RUTUBE , RuStore , AppGallery
Metric comparison by platform
VK
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 410 186 | 2 976 | travel.yandex.ru · 410 186 | 1/213 |
| Publication rate | 3.54 posts/day | 0.36 / day | buro39.ru · 6.96 / day | 4/153 |
| IR (by views) | 1.09% | 1.81% | naturetime.ru · 49.12% | 105/145 |
| LR (by views) | 0.76% | 1.47% | naturetime.ru · 49.12% | 111/141 |
| Total VK video views | 887 449 | 2 076 | dmarshrut.ru · 1 576 838 | 2/101 |
| Total VK video comments | 56 | 8 | dmarshrut.ru · 360 | 9/48 |
Telegram
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 509 000 | 788 | travel.yandex.ru · 509 000 | 1/157 |
| Publication rate | 2.55 posts/day | 0.78 / day | diveevo-tury.ru · 16.00 / day | 15/126 |
| TG VR (median) | 3.34% | 28.35% | kamchatkatracks.com · 120.00% | 120/123 |
| IR (by views) | 0.84% | 0.89% | svetlana-sochi.ru · 4.61% | 5/8 |
| TG median views | 17 000 | 251 | travel.yandex.ru · 17 000 | 1/123 |
| Telegram positive reactions share | 91.28% | 100.00% | 4-kurorta.ru · 100.00% | 92/118 |
Dzen
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 231 034 | 328 | travel.yandex.ru · 231 034 | 1/44 |
| Publication rate | 1.39 posts/day | 0.14 / day | travel.yandex.ru · 1.39 / day | 1/21 |
| Dzen VR (median) | 0.02% | 4.12% | zheleznovodsk.plaza.spa · 400.99% | 20/20 |
| IR (by views) | 3.09% | 2.57% | tourglobus.ru · 25.00% | 6/16 |
| LR (by views) | 2.82% | 1.59% | tourglobus.ru · 25.00% | 6/16 |
Google Play
2 of 3 above median
Platform page
play.google.com/store/apps/details?id=ru.yandex.travel
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Android installs | 5 000 000 | 10 000 | fantasy-msk.ru · 100 000 000 | 3/18 |
| Android rating | 4.57 | 4.69 | diadoc.ru · 4.77 | 4/5 |
| Android ratings count | 25 490 | 1 436 | fantasy-msk.ru · 6 295 636 | 2/5 |
App Store
1 metrics are leading
Platform page
apps.apple.com/ru/app/id1632443454
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rating | 4.9 | 4.6 | mktravelclub.ru · 5 | 3/11 |
| Ratings | 89 600 | 45 | travel.yandex.ru · 89 600 | 1/11 |