trulala-club.ru — comparison by category
Benchmark scope: Дошкольное образование. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 45 | 51% |
| VK Video | No | 1 | 1% |
| Telegram | Yes | 21 | 24% |
| Odnoklassniki | No | 1 | 1% |
| YouTube | No | 3 | 3% |
| Dzen | No | 5 | 6% |
| RUTUBE | No | 7 | 8% |
| App Store | No | 1 | 1% |
| RuStore | No | 1 | 1% |
| AppGallery | No | 1 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , Dzen , RUTUBE , App Store , RuStore , AppGallery
Metric comparison by platform
VK
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 338 | 514 | mosnaim.ru · 21 686 | 23/41 |
| Publication rate | 0.29 posts/day | 0.18 / day | xn--b1admabpd0l.xn--p1ai · 0.75 / day | 12/29 |
| IR (by views) | 2.10% | 2.67% | mirpoznanija.ru · 7.79% | 14/22 |
| LR (by views) | 2.10% | 2.54% | mirpoznanija.ru · 6.76% | 13/22 |
| Total VK video views | 125 | 133 | xn----7sbbpcamnwesfk9u.xn--p1ai · 8 804 | 10/18 |
Telegram
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 132 | 412 | mos.ru · 17 000 | 20/22 |
| Publication rate | 0.57 posts/day | 0.64 / day | mos.ru · 2.48 / day | 14/21 |
| TG VR (median) | 49.24% | 38.99% | bebi-klub-ulitsa-pudovkina.clients.site · 91.67% | 9/21 |
| TG median views | 65 | 245 | mos.ru · 1 390 | 19/21 |
| Telegram positive reactions share | 86.67% | 97.22% | 61-kvartal.ru · 100.00% | 17/20 |