tsum.ru — comparison by category
Benchmark scope: Торговые центры. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 3 | 60% |
| Telegram | Yes | 2 | 40% |
| YouTube | Yes | 0 | 0% |
| Dzen | No | 1 | 20% |
| App Store | Yes | 0 | 0% |
Common gaps: Dzen
Metric comparison by platform
VK
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 52 654 | 3 496 | tsum.ru · 52 654 | 1/4 |
| Publication rate | 1 post/day | 0.41 / day | tsum.ru · 1.00 / day | 1/4 |
| IR (by views) | 1.67% | 1.67% | parkmeb.ru · 8.49% | 2/3 |
| LR (by views) | 1.56% | 1.56% | parkmeb.ru · 8.02% | 2/3 |
| Total VK video views | 515 | 515 | parkmeb.ru · 843 | 2/3 |
Telegram
3 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 18 722 | 7 710 | tsum.ru · 18 722 | 1/3 |
| Publication rate | 24.46 posts/day | 2.08 / day | tsum.ru · 24.46 / day | 1/3 |
| TG VR (median) | 14.03% | 14.03% | masterbutik.ru · 62.82% | 2/3 |
| TG median views | 2 627 | 436 | tsum.ru · 2 627 | 1/3 |
| Telegram positive reactions share | 87.99% | 87.99% | masterbutik.ru · 100.00% | 2/3 |