turkov.ru — comparison by category
Benchmark scope: Дизайн интерьеров и архитектура. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 179 | 49% |
| VK Video | No | 4 | 1% |
| Telegram | Yes | 108 | 30% |
| Odnoklassniki | Yes | 9 | 2% |
| YouTube | No | 6 | 2% |
| Dzen | Yes | 42 | 12% |
| RUTUBE | No | 36 | 10% |
| Google Play | No | 3 | 1% |
| App Store | No | 1 | 0% |
Common gaps: VK Video , YouTube , RUTUBE , Google Play , App Store
Metric comparison by platform
VK
4 of 6 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 77 769 | 683 | dp-m.ru · 106 270 | 3/177 |
| Publication rate | 1.29 posts/day | 0.21 / day | pgsale.ru · 3.96 / day | 5/103 |
| IR (by views) | 1.08% | 2.17% | listivetka.ru · 16.67% | 75/99 |
| LR (by views) | 0.72% | 2.06% | listivetka.ru · 16.67% | 81/98 |
| Total VK video views | 110 441 | 829 | dp-m.ru · 269 531 | 4/59 |
| Total VK video comments | 25 | 9 | svary.ru · 155 | 4/25 |
Telegram
3 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 7 790 | 252 | weddingpost.ru · 375 000 | 9/107 |
| Publication rate | 0.86 posts/day | 0.61 / day | weddingpost.ru · 6.00 / day | 35/81 |
| TG VR (median) | 16.30% | 40.25% | meko21.ru · 169.49% | 67/81 |
| TG median views | 1 270 | 147 | weddingpost.ru · 18 350 | 9/81 |
| Telegram positive reactions share | 94.44% | 97.74% | 77.steinrus.ru · 100.00% | 46/78 |
Odnoklassniki
3 of 3 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| OK posts (period) | 18 | 6 | i-vent.ru · 19 | 2/10 |
| OK likes (period) | 17 | 6 | i-vent.ru · 17 | 2/6 |
| OK comments (period) | 2 | 2 | ilabirint.com · 9 | 3/3 |
Dzen
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 1 837 | 107 | atlant93.ru · 5 562 | 6/43 |
| Publication rate | 1.32 posts/day | 0.39 / day | dp-m.ru · 5.50 / day | 2/21 |
| Dzen VR (median) | 0.30% | 5.63% | b-h-c.ru · 638.64% | 15/18 |
| IR (by views) | 0.31% | 2.29% | dekorativnayashtukaturka.ru · 77.78% | 13/15 |
| LR (by views) | 0.31% | 2.22% | dekorativnayashtukaturka.ru · 77.78% | 13/15 |