tutu.ru — comparison by category
Benchmark scope: Авиаперелеты и авиауслуги. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 39 | 46% |
| Telegram | Yes | 33 | 39% |
| Odnoklassniki | No | 17 | 20% |
| YouTube | Yes | 2 | 2% |
| Dzen | No | 24 | 29% |
| RUTUBE | Yes | 2 | 2% |
| Google Play | Yes | 18 | 21% |
| App Store | Yes | 1 | 1% |
| AppGallery | Yes | 0 | 0% |
Common gaps: Odnoklassniki , Dzen
Metric comparison by platform
VK
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 108 841 | 39 756 | moretex.ru · 467 371 | 17/37 |
| Publication rate | 0.86 posts/day | 3.64 / day | dr35.ru · 3.71 / day | 20/25 |
| IR (by views) | 11.52% | 0.45% | tutu.ru · 11.52% | 1/25 |
| LR (by views) | 11.50% | 0.31% | tutu.ru · 11.50% | 1/25 |
| Total VK video views | 16 484 | 834 431 | moretex.ru · 876 383 | 15/21 |
| Total VK video comments | 7 | 461 | rockwoolsnab.ru · 466 | 15/15 |
Telegram
2 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 510 804 | 305 000 | tutu.ru · 510 804 | 1/34 |
| Publication rate | 4.28 posts/day | 2.29 / day | tutu.ru · 4.28 / day | 1/30 |
| TG VR (median) | 8.10% | 9.73% | we-fly.ru · 90.00% | 30/30 |
| IR (by views) | 0.87% | 3.36% | aviasales.ru · 3.45% | 5/5 |
| TG median views | 41 394 | 26 600 | aviasales.ru · 44 800 | 3/30 |
| Telegram positive reactions share | 94.23% | 65.01% | aviator73.ru · 100.00% | 5/30 |
YouTube
3 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| YT subs | 1 520 000 | 342 | tutu.ru · 1 520 000 | 1/3 |
| Videos | 3 683 | 61 | tutu.ru · 3 683 | 1/3 |
| Total views | 270 010 434 | 106 431 | tutu.ru · 270 010 434 | 1/3 |
RUTUBE
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rutube subs | 3 506 | 4 | tutu.ru · 3 506 | 1/3 |
| Rutube videos | 35 | 35 | aviator73.ru · 240 | 2/3 |
Google Play
2 metrics are leading
Platform page
play.google.com/store/apps/details?id=ru.tutu.tutu_emp
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Android installs | 10 000 000 | 10 000 000 | animeone.ru · 10 000 000 | 18/19 |
| Android rating | 4.79 | 4.51 | tutu.ru · 4.79 | 1/18 |
| Android ratings count | 391 829 | 283 998 | tutu.ru · 391 829 | 1/18 |
App Store
2 metrics are leading
Platform page
apps.apple.com/ru/app/id1296791829
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rating | 4.9 | 3.95 | tutu.ru · 4.9 | 1/2 |
| Ratings | 269 261 | 134 701 | tutu.ru · 269 261 | 1/2 |