twogeo.ru — comparison by category
Benchmark scope: Школьное образование. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 157 | 55% |
| VK Video | No | 5 | 2% |
| Telegram | Yes | 94 | 33% |
| Odnoklassniki | No | 3 | 1% |
| YouTube | No | 18 | 6% |
| Dzen | Yes | 24 | 8% |
| RUTUBE | No | 18 | 6% |
| Threads | No | 1 | 0% |
| Google Play | No | 11 | 4% |
| App Store | No | 9 | 3% |
| RuStore | No | 7 | 2% |
| AppGallery | No | 3 | 1% |
Common gaps: VK Video , Odnoklassniki , YouTube , RUTUBE , Threads , Google Play , App Store , RuStore , AppGallery
Metric comparison by platform
VK
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 18 | 2 266 | sektaschool.ru · 141 734 | 129/130 |
| Publication rate | 0.32 posts/day | 0.36 / day | yudaevschool24.space · 11.79 / day | 55/93 |
| IR (by views) | 13.79% | 2.42% | yudaevschool24.space · 91.45% | 5/86 |
| LR (by views) | 13.79% | 2.07% | drifting.su · 69.44% | 5/84 |
| Total VK video views | 34 | 1 271 | yudaevschool24.space · 2 753 941 | 54/59 |
Telegram
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 152 | 794 | neofamily.ru · 93 100 | 73/90 |
| Publication rate | 0.36 posts/day | 0.90 / day | classic-school.ru · 6.00 / day | 68/75 |
| TG VR (median) | 63.16% | 23.37% | rexgolg.ru · 300.00% | 5/73 |
| TG median views | 96 | 359 | neofamily.ru · 11 700 | 57/73 |
| Telegram positive reactions share | 93.84% | 94.58% | 1c.ru · 100.00% | 38/69 |
Dzen
4 metrics are leading
Platform page
dzen.ru/id/697b62baecf9841a3372ce3c
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 4 | 991 | online.schoolattestation.ru · 36 250 | 24/24 |
| Publication rate | 0.25 posts/day | 0.43 / day | spbu.ru · 2.86 / day | 14/15 |
| Dzen VR (median) | 25.00% | 0.86% | twogeo.ru · 25.00% | 1/12 |
| Dzen ER (median) | 25.00% | 0.23% | twogeo.ru · 25.00% | 1/6 |
| IR (by views) | 100.00% | 3.57% | twogeo.ru · 100.00% | 1/11 |
| LR (by views) | 100.00% | 3.57% | twogeo.ru · 100.00% | 1/11 |