unicraft.org — comparison by category
Benchmark scope: Онлайн-образование. This page shows not only raw metrics, but also the brand position inside the selected category.
Platforms present in category
| Platform | Present | Brands in category | Share in category |
|---|---|---|---|
| VK | Yes | 417 | 65% |
| VK Video | No | 7 | 1% |
| Telegram | Yes | 289 | 45% |
| Odnoklassniki | No | 19 | 3% |
| YouTube | No | 29 | 4% |
| Dzen | Yes | 63 | 10% |
| RUTUBE | No | 43 | 7% |
| Threads | No | 1 | 0% |
| Google Play | Yes | 18 | 3% |
| App Store | Yes | 18 | 3% |
| RuStore | No | 6 | 1% |
| AppGallery | Yes | 2 | 0% |
Common gaps: VK Video , Odnoklassniki , YouTube , RUTUBE , Threads , RuStore
Metric comparison by platform
VK
2 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| VK subscribers | 52 | 2 095 | skillbox.com · 428 653 | 365/378 |
| Publication rate | 0.21 posts/day | 0.43 / day | yudaevschool.ru · 11.50 / day | 210/277 |
| IR (by views) | 8.19% | 2.26% | neyrons.com · 95.07% | 25/258 |
| LR (by views) | 8.19% | 1.88% | neyrons.com · 71.15% | 22/254 |
| Total VK video views | 7 | 1 272 | the-chef.ru · 3 355 644 | 194/195 |
Telegram
1 of 5 above median
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| TG subs | 722 | 1 255 | skyeng.ru · 131 000 | 167/276 |
| Publication rate | 0.57 posts/day | 0.95 / day | teamteam.top · 10.38 / day | 177/242 |
| TG VR (median) | 16.20% | 23.46% | atletiko.moscow · 251.26% | 151/240 |
| TG median views | 117 | 358 | yudaevschool.ru · 12 200 | 195/240 |
| Telegram positive reactions share | 100.00% | 96.77% | akademias.ru · 100.00% | 70/231 |
Dzen
1 metrics are leading
Platform page
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Dzen subs | 36 | 740 | skillbox.ru · 114 769 | 54/62 |
| Publication rate | 0.21 posts/day | 0.39 / day | nutrien-medical.com · 1.61 / day | 26/33 |
| Dzen VR (median) | 11.11% | 0.76% | schoolforfriends.ru · 60.00% | 3/32 |
| Dzen ER (median) | 11.11% | 0.08% | unicraft.org · 11.11% | 1/15 |
| IR (by views) | 103.45% | 3.95% | litschool.pro · 170.59% | 2/28 |
| LR (by views) | 103.45% | 3.62% | litschool.pro · 170.59% | 2/28 |
Google Play
1 of 3 above median
Platform page
play.google.com/store/apps/details?id=org.unicraft.app
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Android installs | 10 000 | 10 000 | friends.2gis.ru · 100 000 000 | 11/19 |
| Android rating | 3.86 | 4.5 | urovenclub.ru · 5 | 9/9 |
| Android ratings count | 150 | 2 246 | friends.2gis.ru · 1 949 967 | 9/9 |
App Store
1 of 2 above median
Platform page
apps.apple.com/ru/app/id1540267679
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Rating | 4.4 | 4.25 | kidsconcierge.ru · 5 | 8/18 |
| Ratings | 67 | 82 | friends.2gis.ru · 694 877 | 10/18 |
AppGallery
0 of 1 above median
Platform page
appgallery.huawei.com#/app/C104549209
| Metric | Current | Median | Leader | Rank |
|---|---|---|---|---|
| Installs | 2 553 | 1 331 925 | friends.2gis.ru · 284 518 795 | 3/3 |